About Us


Why Are We Here?

To create a wholesale business that is a true partner to both our suppliers and customers, and is recognized as the State’s leader in selection, education and service.


What Are We Collectively Trying to Achieve?

To be a positive influence on the Minnesota wine and spirit trade, and to have fun while doing it.


MAT GARRETSON – Owner/General Manager/Wine Specialist

Over the course of his 37-year career, Mat has served in a senior management and/or ownership position in every tier of the wine and spirit industry. He has owned/managed retail stores, wine bars, wineries, import companies and distilleries. Mat has made a career out of building new businesses and brands, or reviving established ones, but is perhaps best known as the Owner/Winemaker of Garretson Wine Company, and Founder of Hospice du Rhône. His efforts in these capacities earned him international recognition, including a cover story in Wine Spectator.

In 2008 Mat closed his winery, and moved to Minnesota where he was a senior manager at a large, full-book wholesaler. His original plan was to work at there for a few years and then launch his own wholesale operation. Mat was well on his way to doing just that when he was approached by his friend, David Perkins of High West Distillery. David offered Mat an opportunity too good to pass up: taking on all sales and marketing aspects of his fledgling distillery. Over the course of his time at High West, Mat built a distribution network, a national sales and marketing team, and was instrumental in the development of new products. The success enjoyed by High West is well-documented, and in October of 2016 the company was acquired by Constellation Brands.

Having concluded his time at High West, Mat was ready to focus his efforts on his original plan of creating Minnesota’s leading mid-sized wholesaler. His experience, knowledge and reputation within the industry makes him uniquely qualified to do so.

– The Négoce Sales Team –


BRADY COTTON – Sales Representative / Metro

Brady Cotton comes to Négoce with extensive experience in the beverage industry, most of it in Minneapolis. His background includes both experience in retail and restaurant environments, marketing, management and distribution. What he enjoys most about the beverage industry is that it allows him to express his versatility across this ever-changing market.

Brady has spent the last 12 years living in Minneapolis, watching the food and beverage talent grow and inspire one another. He is grateful to be a part of a community that is built upon relationships and a culture that challenges him to be better than the day before.

MATT HOLMQUIST – Sales Representative / Metro

Matt has lived and worked in the Twin Cities for over a decade, but still calls the small town he grew up in of Northfield, Minnesota, home.  That is where he began his life in the world of restaurants, working at a small hotel bar, supporting him as he pursued a life as a musician.

While the music scene didn’t quite pan out, his career in hospitality did, as he has gone on to work in a vast variety of houses from a pub in London, England to finer dining locally, as a server, bartender, manager, buyer, and event coordinator.

Matt comes to Négoce with the understanding that one shoe does not fit all, and that the requirements for success can differ dramatically from one establishment to another, from one demographic to another.  He looks forward to cultivating relationships/partnerships built on a foundation of trust and understanding, and being a strong resource for all of his clients, and team.

Possessing the core value of life long learning, Matt has earned his B.S. degree in Business Administration from Saint Mary’s University of Minnesota, and is currently pursuing multiple certifications in wine, beer, and spirits.

JUSTINA NY – Sales Representative / Metro & Rochester

Justina Ny comes to Negoce as a wine enthusiast with 7 years of experience in the hospitality industry. From hosting to serving to managing, Justina garnered much of her food, beverage, and service knowledge through working in fine dining and high volume establishments throughout Minneapolis.

It is this knowledge of wine and spirits that she hopes to use to build relationships inside and outside the beverage industry. Justina understands that the story behind wine can be better than the actual wine itself. That the story of a wine and its makers, can turn a good bottle of wine into an amazing bottle of wine. She is excited to be a storyteller of wine (and spirits) to the thriving food scene that is Minneapolis.

Justina graduated from St. Olaf College with degrees in Studio Art and Chemistry. Outside of work, you can expect to find her painting, making pottery, or enjoying a glass of wine at the beach!

CORY PLATO – Sales Representative / Metro

Cory entered the hospitality business directly out of high school. He comes to Negoce after spending time in fine dining, quick service, hotels, and startups. His passion for wine is  driven by an ever changing industry where knowledge is limitless. He has completed the Advanced level of the Wines and Spirits Education Trust and is pursuing the Diploma. Outside of work his interests are comedy, biking, watches, and food.